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Limited Brands apologises for floral bikini’s carrying the Buddha’s image

Limited Brands apologises for floral bikini’s carrying the Buddha’s image

28 Jul, 2004 00:00:00

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Limited Brands apologises for floral bikini’s carrying the Buddha’s image

Limited Brands Inc., the owners of the famous Victoria Secret brand has apologised for inadvertently offending Sri Lankans, particularly Buddhist, with their floral bikini depicting the image of the Buddha.

.The company has also ceased all sales of the product and removed the images of the swimsuits from their websites.

The apology comes in response to representation made by the Sri Lankan Embassy in Washington DC USA.

Last month, following representation made to the Foreign Minister Lakshman Kadirgamar by a delegation of Buddhist monks, the Ministry instructed all Sri Lanka Mission abroad to make representation in their countries of accreditation to remove the offending items from the market.

The Foreign Minister also convened a meeting of all the Ambassadors and High Commissioners of countries where large Buddhist population live.

Subsequently, Anthony Hebron, Vice President/External Communications of Limited Brands has written to Sri Lanka Ambassador in Washington expressing “sincere apologies” of Limited Brands and Victoria’s Secret.

The company has further stated that there was “no intention of showing any disrespect to Lord Buddha or Buddhism”.

The Vice President said the company which supplied the floral bikini design has also stopped selling the bikini from their catalogue, removed it from their website and issued an open apology.

Last month, Sri Lanka’s police and customs were ordered to seize Buddha Bar music and bikinis sporting Buddha images after the Supreme Court ordered a strict enforcement of laws prohibiting the use of religious symbols for commercial use.

The order was made after Buddhist monk Daranaagama Kusaladhamma petitioned the court to ban Victoria’s Secret bikinis with Buddha images, candles in the shape of the Buddha and Buddha Bar albums which carry pictures of the Buddha.

The monk told court that the commercial exploitation of the Buddha image had hurt the feelings of Buddhists who constitute nearly 70 percent of the island’s 19 million population.

About ජාතික බෞද්ධ බලවේගය

Ayubowan! The National Buddhist Authority (NBA) a well developed organizations which were officially battle against the Rascals who are in local society and who were engage as an international persons for poverty alleviation as a cover for proselytizing activity. We may put our advanced heritage presser which our ancestor did upon the peoples who dealing with converting our peoples for any other faith and Abuse (Insulting Speech) of our culture and the moral of Buddhist main concepts. We are secretly finding the necessary static data and also exploring entrench area and giving an “ON THE SPOT” action without thinking difficulty or danger that must be rise within sound of whom think that converting to their faith is fundamental right in our “Dhrama Dveepa”. Regarding need ness of the case we will report in writing with dates, place name or persons involved and all cases of abuse or illegal activities in the name of a religion or faith and first and last attempted to convert persons in Sri-Lanka to Buddhist organizations, temple, nearest Police Station, Grama Niladari and other local authority as well as presidency level. National Buddhist Authority eager to call upon all Sinhalese Buddhist organizations(International too) to join hands in a Endeavour to defeat the proselytizing efforts of sponsored evangelical and other NGO organizations and thereby to guard the Sinhalese Buddhist culture and tradition for posterity, Relating to their fantasy book,Fantasy Story David did killed the philistine champion who named as Goliath, then all of us too cannot fail. NOTE: This cite is not aimed at or against Christians Or Muslims or Any Other faith Holders.This site is aimed against Christians,Muslim or who ever seek or want to convert Buddhist to Christianity or Muslim or other goodish doctrine. We Buddhist refer to them as "missionaries." We Buddhist respect Christians or Muslim or other followers who maintain the doctrines of their belief, but we do not accept anyone's "right" to proselytize.


One thought on “Limited Brands apologises for floral bikini’s carrying the Buddha’s image

  1. oh i found this website recently i love and wish to do any thing i can to promote and protect this noble work and the noble origigal sinhalese seeds those who carry this great succesfull mission. we are a non defeated nation as far as we live with damma we that we protect i am with you dear brothers. samma sambudusaranai .

    Posted by pathum hansaka alwis | January 13, 2012, 7:05 pm

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